Signal & Noise: An Industry Update + Takeaways from the 2026 CMA survey with Greg Robertson
🗓️ Tuesday, October 6, 2026 | ⏱️12:00 PM – 1:00 PM
📍Zoom: CLICK HERE TO REGISTER ON ZOOM TO GET THE LINK TO JOIN THE DAY OF THE CLASS
*This session has no CE, so you can sit back and relax without your camera on.
$ Altitude MLS Participants – Free, register on the Member Portal
Click here for instructions on how to register for a class
Description:
There’s plenty of noise in real estate right now. But when more than 2,000 real estate professionals tell you how they’re actually working, there’s some signal worth paying attention to.
Greg Robertson, co-founder of Giant Steps Advisors and co-creator of Cloud CMA, will share his take on what’s happening across the industry and unpack findings from the 2026 Survey of Best Practices for CMAs & Listing Presentations, conducted by Giant Steps Advisors in collaboration with Lone Wolf Technologies.
The survey revealed some significant shifts in how agents approach CMAs, including one key finding that jumped 22 percentage points from the previous survey. Greg will dig into what changed, what agents are telling us about comps, pricing, listing presentations, and AI, and what those shifts could mean for the future of the CMA.
A data-backed look at what’s changing, what matters, and what might be noise.
Speaker: Greg Robertson
Greg Robertson is a serial entrepreneur who launched his first real estate software company in 1992 and has since developed some of the most widely used applications in the residential real estate industry.
In 2008, Greg and his co-founder, Dan Woolley, launched W+R Studios, the creators of Cloud CMA — one of the industry’s most popular software solutions. Today, Cloud CMA and the rest of the Cloud Agent Suite serve over 700,000 real estate agents across North America. In December 2020, W+R Studios was acquired by Lone Wolf Technologies.
Greg is the author of the book, The Art of the CMA and publishes Vendor Alley, a blog focused on real estate and technology. He also produces two podcasts: Listing Bits and Industry Relations (co-hosted with Rob Hahn).
With over 30 years in the organized real estate industry, Greg is deeply passionate about helping others succeed through his new consulting company, Giant Steps, and as co-founder of Tuesday — a social networking app for MLS organizations.
This session is Free thanks to the sponsorship of the Altitude MLS, a BEST MLS recognized by the WavGroup
